Social Media Portfolio
Internship & Student Organization Work
Troilus & Cressida Facebook Post
Southbank Theatre Company
A Facebook post I made for Troilus & Cressida: The Musical. For Facebook, my goal was to use family-friendly and fun language to endear consumers. Facebook is a very comfortable social media platform, so matching the language style of Facebook's user group is extremely important when using it.
Troilus & Cressida Tweet
Southbank Theatre Company
A tweet I created for the promotion of Troilus & Cressida: The Musical. For Twitter, I found that dipping into a funny and family-friendly tone was the best way to promote the show on this social platform.
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Event Infographics
Purdue Performance Collaborative
Two Instagram infographics I designed using Canva to promote events I created and ran as the PR Director of the Purdue Performance Collaborative.
Troilus & Cressida TikToks
Southbank Theatre Company
A selection of the several TikToks I filmed for Troilus & Cressida: The Musical. When generating these TikToks, I let my dedicated knowledge of the social media zeitgeist shape the humor and filming style. I took the complicated nature of a Shakespearean work and related it to modern day trends and language in order to make our production more palletable to a younger audience.
Instagram Posts
Purdue Performance Collaborative
A few examples of the Instagram posts I developed as the PR Director of the Purdue Performance Collaborative. As the PR Director, it is my job to advertise and reflect on all PPC events, productions, rehearsal processes and General Body Meetings (GBMs).
Book Marketing
Self-Published Collection Advertising
Some examples of Instagram posts I developed to advertise my poetry collection "The Morning Mourner; Tales of An Average Adolescence." This included developing photo shoot ideas, finding photographers, scheduling shoots, outfit coordination and caption development.
Opening Night TikToks
Purdue Performance Collaborative
Two TikToks I developed for PPC's production of Opening Night, written by Delanie K Tucker, in the fall of 2022. For these TikToks, I focused on maintaining a youthful energy amongst the footage, harnessing key theatre social media trends to advertise to college-aged theatre consumers.
Troilus & Cressida LinkedIn Post
Southbank Theatre Company
An example of the LinkedIn content I developed during my internship with Southbank Theatre Company. When developing content for LinkedIn, I lean into my studies as a Professional Writing major to develop concise and business-oriented language to enhance the company image.
Spotify Playlists
Numerous Companies
As an associate with experience in Arts Marketing, I have developed several playlists for advertising purposes, including playlists that are played before and after theatre productions ("house music") and playlists designed to be listened to while consuming my poetry collection. When I develop a playlist, I dedicate myself to considering the intersection of the content area of the playlist and music trends to generate a popular yet seamless depiction of the material the playlist represents. In simpler terms; I make the product sound good.
We all could use more of that.
Poetry Instagram Posts
Self-Advertised Writing
Two examples of the many Instagram posts I have developed using Canva to share my poetry works. The rest can be found on my poetry Instagram @zacharyhodgesbooks.
